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Music and podcast streaming. Wrapped alone proves design drives culture.

Content Designer, Personalization

Boston or New York$119K – $171K+ Equity5/5
Our take

Spotify's personalization engine is the gold standard for algorithmic taste-making, and this Content Designer role sits at the intersection of data science and cultural curation. Working on the copy and messaging that helps millions discover their next favorite song or podcast is the kind of role where words literally shape musical culture. Perfect for a designer who loves the challenge of making complex recommendation systems feel magical and personal.

Job description

Content Designer, Personalization

Position: Content Designer, Personalization

Department: Design and User Experience

Commitment: Permanent

Locations: New York, NY or Boston, MA

About the Role

Spotify seeks a Content Designer for the Personalization Design team, which develops experiences like Discover Weekly, AI DJ, and Prompted Playlist. The role focuses on language, systems, and intelligence, helping users express intent, understand recommendations, and collaborate with Spotify through words.

The position emphasizes designing clear, human, and expressive content across AI-driven features, with an emphasis on prompts, conversational flows, feedback, and system language.

Key Responsibilities

  • Lead content strategy for agentic products and LLM communication standards
  • Design, author, and evaluate prompts and system instructions
  • Write in-product language including microcopy, help text, error states, and onboarding
  • Partner cross-functionally with product managers, designers, researchers, and engineers
  • Design and conduct human-in-the-loop evaluations for AI-generated text
  • Required Qualifications

  • Experienced content designer/UX writer with portfolio demonstrating problem-solving
  • Background in conversation design and character development
  • Hands-on LLM and prompt design experience; understanding of zero-shot vs. few-shot prompts
  • Ability to navigate ambiguity and collaborate across teams
  • Bonus skills: LLM-as-a-Judge frameworks, evaluation scaling, basic scripting, or near-native proficiency in a second language

    Work Arrangement

    Hybrid model with flexibility to work from home; some in-person meetings required. Team operates within Eastern Standard Time.

    Compensation & Benefits

    Salary Range: $119,424 - $170,606 plus equity

    Benefits include:

  • Health insurance
  • Six months paid parental leave
  • 401(k) retirement plan
  • Monthly meal allowance
  • 23 paid days off
  • 13 paid flexible holidays
  • Paid sick leave
  • About Spotify

    Spotify

    Music and podcast streaming. Wrapped alone proves design drives culture.

    spotify.com

    Interested in this role?

    Apply directly on Spotify's careers page.

    Apply now