Content strategy at Figma involves translating complex product capabilities into clear, actionable guidance for designers. The role requires deep product knowledge and the ability to educate users on increasingly sophisticated AI and collaboration features.
Job description
# Web Content Strategist
Location: San Francisco, CA | New York, NY | United States
About Figma
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
Role Overview
We're looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience to join the Figma Brand Studio. In this role, you'll help build out the information architecture, user journeys, and the overall content strategy for Figma.com and other web properties. You'll partner closely with our writers, designers, and developers to translate ideas into captivating web experiences that further our brand and deliver on business goals.
This role is ideal for a web content strategist who loves the intersection of design, content, and web and who wants to shape how Figma shows up in the world—with clarity and craft.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you'll do at Figma
We'd love to hear from you if you have
While it's not required, it's an added plus if you also have
Compensation
Annual Base Salary Range: $105,000 - $221,000 USD
Pay Transparency Disclosure
If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated above. Job level and actual compensation will be decided based on factors including individual qualifications assessed during interviews (skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Benefits
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma's compensation and benefits are subject to change and may be modified in the future.
Equal Opportunity & Accommodations
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.
About Figma
Collaborative design tool used by virtually every product design team in the world. Figma brought design to the browser and made real-time collaboration the default.
figma.com