B2B Creative Lead (12-month, Contract)

B2B Creative Lead (12-month, Contract)

Team: Design

Country: Sydney / Australia

Schedule: Full-time

On-site/Remote: Hybrid

This is a 12 month Fixed Term Contract role.

What you'd be doing in this role

As B2B Creative Lead, you'll lead the strategic direction and creative execution of Canva's brand expression for business audiences. You'll guide a team of designers and collaborate with marketing strategists, content creators, and business leaders. You'll champion design that feels human, helpful, and high-impact – driving scalable brand storytelling that converts and inspires.

Lead Strategic B2B Campaigns: Drive bold, insight-led creative campaigns that elevate Canva's brand across business audiences – with a key focus on global enterprises.

Shape the Voice of Canva for Work: Translate Canva's brand identity into a distinctive, resonant visual language for business audiences across every touchpoint.

Oversee End-to-End Creative Execution: From brief to launch, lead the creative process across video, digital, print, and experiential – ensuring quality and clarity at every stage.

Tell Stories That Convert: Blend design, storytelling, and business thinking to create compelling content that drives awareness, education, and adoption.

Collaborate Across the Ecosystem: Partner with product marketers, sales teams, strategists, and creatives to deliver cohesive campaigns and high-impact collateral.

Build and Uplift a B2B Creative Team: Mentor designers focused on B2B content, scaling creative excellence and growing team capability through coaching and leadership.

Align Creative with Strategy: Influence stakeholders across marketing and business to align on goals, messaging, and execution for consistent, powerful delivery.

Elevate Creative Craft at Scale: Ensure everything we put into the world – from ads to event branding – reflects Canva's high creative standards and human-first brand values.

You're probably a match if

Proven Experience: 10+ years in brand or marketing design roles, with significant leadership experience in fast-paced, high-growth environments. A portfolio that shows end-to-end ownership of impactful B2B or product-led campaigns is essential.

Empathetic Leadership: You foster trust and collaboration – bringing teams together and empowering creatives to do their best work through coaching, clarity, and care.

Strategic Mindset: You're a systems thinker who connects creative output to business goals, adapts easily to changing priorities, and thrives at the intersection of brand, growth, and storytelling.

Creative Excellence: You bring bold ideas to life through elevated design, thoughtful storytelling, and a refined eye for craft – across channels, formats, and audiences.

Bias for Action: You're proactive and hands-on, leading by example and jumping in to solve creative challenges when needed.

Comfort with Ambiguity: You love fast-moving environments and see uncertainty as an opportunity to invent, adapt, and lead.

Commitment to Excellence: You set a high bar for yourself and your team – balancing speed with quality, and continuously evolving your craft.

Exceptional Visual Communicator: You can clearly articulate creative direction, brand principles, and design rationale to a range of stakeholders – from creatives to business leaders.

Benefits include equity packages, inclusive parental leave, Vibe & Thrive allowance, flexible leave options.