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AI research lab behind ChatGPT, GPT-5, DALL-E, and Sora.

Creative Director, Brand Identity

San Francisco$266K – $295K5/5
Our take

A Creative Director shaping brand identity at OpenAI is about as high-stakes as design gets right now. This is the rare role where every decision becomes the public face of the most-watched AI company on the planet. A senior creative leader with a vision for how frontier AI should look and feel to the world.

Job description

Creative Director, Brand Identity at OpenAI

Location: San Francisco, CA (Hybrid — 3 days/week in office)

Salary: $266,000 – $295,000 + equity

Type: Full-time

About the Team

OpenAI's creative team works at the frontier of intelligence through campaigns, launches, films, and brand systems, helping shape how the organization's story gets told in a grounded, human-centered way.

About the Role

Define and evolve OpenAI's visual identity systems. Develop core visual language across products, campaigns, events, and experiences while partnering with product, marketing, motion, and leadership teams to maintain clarity and consistency as the company grows.

Responsibilities

  • Direct the evolution of visual identity and brand systems (logos, typography, color, principles)
  • Create scalable templates, component libraries, and documentation across web, motion, print, events, and out-of-home
  • Connect product design language to brand storytelling
  • Provide creative direction for launches, campaigns, and major company moments
  • Maintain and evolve brand guidelines across the organization
  • Mentor designers and build the brand identity discipline
  • Qualifications

  • 10+ years in brand or identity design with portfolio demonstrating systems work
  • Expertise in typography, color, layout, and motion
  • Experience building large-scale design systems for digital and physical environments
  • Leadership capability with cross-functional stakeholders
  • Strong communication and design articulation skills
  • Benefits

    Health insurance, 401(k), parental leave, PTO, relocation assistance.

    About OpenAI

    AI research lab behind ChatGPT, GPT-5, DALL-E, and Sora.

    openai.com

    Interested in this role?

    Apply directly on OpenAI's careers page.

    Apply now