Airbnb
Airbnb

Airbnb

publicEst. 2008~7k people

Global marketplace for unique stays and experiences. The canonical example of a design-led tech company, founded by two RISD graduates.

Why design matters here

Airbnb is THE design-led tech company. Co-founder Brian Chesky is a trained industrial designer from RISD, and design thinking has driven every major company decision. Trust between strangers sharing homes is fundamentally a design problem. Airbnb pioneered the "Snow White" storyboarding process (borrowed from Pixar), created one of the first major design systems (DLS), and popularized the "11-star experience" framework.

Backed byDesigner FundGV DesignGarry Tan